Madryn Travel Website & Custom Gaming Solution

Overview/Challenge

The Secretary of Tourism of Puerto Madryn needed an informative, easy-to-navigate website to help tourists plan their trips seamlessly. The goal was to provide accurate, up-to-date information about local attractions, venues, wildlife, and excursions. Additionally, they wanted to increase engagement during a special event with a custom-built Memotest game, making the experience both fun and educational.

Solution

We built a comprehensive digital platform with several key features designed to enhance the visitor experience:

• Plan Your Trip Section – An interactive database with detailed information on all available venues, making it easy for tourists to explore and plan their stays.
• Event Calendar – A dynamic, always-updated calendar showcasing events and activities in Puerto Madryn.
• Wildlife and Excursion Guides – Informative and engaging content about the local wildlife and excursions, helping users discover the region’s unique offerings.
• Custom Memotest Game – Designed for a special event, this online memory game highlights Patagonian wildlife and culture, accessible through a dedicated URL without additional downloads.

Key Features

• Interactive Database of Venues – Search and filter all available accommodations, attractions, and services.
• Dynamic Event Calendar – Stay up-to-date with current and upcoming events in the region.
• Wildlife & Excursion Guides – Comprehensive guides featuring local animals and outdoor experiences.
• Custom Memotest Game – An engaging online game designed to promote awareness of local culture and wildlife.
• Mobile-Optimized Design – Ensures seamless access on any device, perfect for tourists on the go.

Technology

We used HTML5, JavaScript, and WordPress to build a flexible and scalable platform, along with custom JavaScript solutions for the game and dynamic content integration.

Results

• 35% increase in website traffic within the first six months.
• Enhanced user engagement, particularly with the Plan Your Trip and Wildlife Guides sections.
• Positive event feedback, with high participation rates in the custom Memotest game.
• Improved collaboration with the Secretary of Tourism of Puerto Madryn, providing an ongoing resource for tourists.